LP&A Creates New LinkedIn Group for Water Policy Professionals
Thanks to Laer Pearce & Associates, professionals that work with water policy around the world now have a LinkedIn group where they can discuss topics related to helping set and navigate water...
View ArticleNegative Messages Create Skeptics
Doom-and-gloom emotional messages that paint pictures of the sky falling or the earth burning don’t work well when you are trying to change public opinion. That’s what a new study by two Berkeley...
View ArticleLive Better Magazine Quotes Laer on Water
When Live Better Magazine’s contributing editor Randy Goble was looking for an expert to quote on water issues in California, he turned to Laer, and here’s what he got: Civilizations have historically...
View ArticleIt’s a Wet La Nina
This chart shows rainfall as of 8 p.m. yesterday at the Costa Mesa measuring station. The dotted red line is the long-term seasonal average, and the blue line represents season-to-date rainfall for the...
View Article“Turn Off the Water When You Brush” Just Ain’t Enough
All around California, updated Urban Water Management Plans (UWMPs) are appearing, as required by state law. Here’s the lead of a news story that ‘s typical of many we’ve seen in the last few weeks:...
View ArticleWater Weekly 3: Pesky, Pesky, Pesky Water News
What were the three biggest California water stories of the past seven days? Well, the news-heads and policy wonks here at Laer Pearce & Associates have compiled them for you here. You’ll find...
View ArticleWater Weekly 3: Mixed Messages
What were the three biggest California water stories of the past seven days? Well, the news-heads and policy wonks here at Laer Pearce & Associates have compiled them for you here. You’ll find...
View ArticleAre Water Agencies About to Drown in Positive Polling?
A recent survey conducted by the Municipal Water District of Orange County found that 93 percent of the 500 respondents feel Orange County’s water supply is somewhat reliable or very reliable. That’s...
View ArticleMedia’s Failure to Report on Water – Good or Bad?
Even in our dry, drought-prone realm, you’d be hard pressed to find any newspaper with a reporter assigned solely to the water beat. That’s not a guess. Kate Galbraith, a San Francisco-based...
View ArticleOne City’s Drought Communications “Fail”
I just watched a city council adopt a communication campaign that will do a lousy job of informing residents of the new water restrictions and fines it had just adopted in response to state mandates....
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